Privacy Policy

1. Who is responsible for your information

Argile London Limited is the controller of personal information processed for the UK Website and our UK sales and showroom activities. We are registered in England and Wales under company number 12070651 and our registered office is 555 Kings Road, London SW6 2EB, United Kingdom.

You can contact us about privacy at contact@argile-peinture.com or at the address above.

We work closely with our parent company, Argile SAS in France. Depending on the activity, Argile SAS may receive personal information as a service provider, group company or separate controller for its own legitimate business activities. Where another Argile entity is independently responsible for processing, its own privacy information will apply to that processing.

2. Personal information we collect

  • Identity and contact information, such as your name, email address, telephone number, billing and delivery addresses, company, job title and professional details.

  • Order and transaction information, including products purchased, quotations, returns, refunds and payment status. Payment-card details are processed by our payment providers; we do not store full card numbers.

  • Account information, such as login details, saved addresses, preferences and order history where you create an account.

  • Enquiry and customer-service information, including emails, telephone notes, technical enquiries, complaint information and correspondence.

  • Colour consultancy and showroom information, including appointment details, project information, photographs or plans you choose to provide and records of recommendations.

  • Marketing preferences and information about how you interact with our emails and campaigns.

  • Website and device information, such as IP address, device and browser information, pages visited, referral information and cookie or similar-technology identifiers, subject to your cookie choices.

  • Professional relationship information where you deal with us as an interior designer, architect, decorator, stockist, supplier, contractor or other business contact.

3. How we collect it

We collect personal information directly from you when you order, create an account, subscribe to marketing, contact us, visit or book our showroom, arrange a consultation, attend an event or otherwise deal with us. We may also receive information from delivery partners, payment providers, our parent company, professional contacts who introduce you to us, publicly available business sources and, where permitted, cookies and analytics tools.

4. Why we use your information and our legal bases

  • To take and fulfil orders, take payment, arrange delivery, provide consultations, manage returns and provide customer support - because this is necessary to perform our contract with you or take steps at your request before entering one.

  • To answer enquiries, provide technical assistance, maintain customer relationships, improve our products and services, manage our showroom and protect our business - because we have legitimate interests in operating and improving our business, provided those interests are not overridden by your rights.

  • To keep tax, accounting, corporate and transaction records and respond to lawful requests - because we must comply with legal obligations.

  • To prevent fraud, misuse and security incidents and establish, exercise or defend legal claims - because of our legitimate interests and, where relevant, legal obligations.

  • To send direct marketing where you have consented, or where the law allows us to use the existing-customer “soft opt-in” for similar products or services. You can unsubscribe at any time.

  • To use non-essential cookies or similar technologies for analytics, personalisation or advertising - where required, on the basis of your consent.

5. Marketing

We may send you news, product information, invitations or other marketing where permitted by law. For individual subscribers, we will normally rely on consent or, where its conditions are met, the existing-customer soft opt-in for similar products and services. Every electronic marketing message will provide a simple way to opt out. You can also contact us at any time to change your preferences.

We may send business-to-business marketing to corporate contacts where permitted, but we will respect objections and opt-outs. Sole traders and certain partnerships are treated as individuals for electronic marketing rules.

6. Who we share information with

We share personal information only where reasonably necessary. Recipients may include:

  • Argile SAS and other Argile group companies for group administration, product support, customer service and business operations;

  • Shopify and ecommerce, hosting and technology providers that support the Website;

  • payment providers and fraud-prevention providers;

  • delivery, courier, logistics and fulfilment partners;

  • customer relationship management, email, analytics and communications providers used by us;

  • professional advisers including accountants, auditors, insurers and lawyers;

  • public authorities, regulators, courts or law-enforcement bodies where disclosure is required or permitted by law;

  • a purchaser, investor or adviser in connection with a genuine corporate transaction, subject to appropriate confidentiality and data-protection safeguards.

We do not sell personal information to third parties for their own marketing.

7. International transfers

Some service providers and Argile group operations may process personal information outside the United Kingdom. Where UK data-protection law treats a transfer as restricted, we use an available lawful transfer mechanism. This may include UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework where applicable, or approved contractual safeguards together with any required transfer assessment. Transfers from the UK to France and other EEA countries may be made on the basis of UK adequacy regulations.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, warranty, dispute and record-keeping requirements.

  • Order, invoice and core transaction records: normally 6 years after the end of the relevant accounting period or relationship, unless a longer period is required for a dispute or legal obligation.

  • Customer-service and complaint records: for as long as needed to manage the matter and any related legal or warranty period.

  • Account information: while the account is active and for a reasonable period afterwards, unless you ask us to delete it and we have no overriding reason to retain it.

  • Marketing records: until you unsubscribe or object, plus a suppression record so that we can respect your preference.

  • Cookie and analytics data: according to the duration shown in our cookie preference centre and Cookie Policy.

9. Your rights

Depending on the circumstances, UK data-protection law gives you rights to ask us to:

  • give you access to your personal information;

  • correct inaccurate or incomplete information;

  • delete information in certain circumstances;

  • restrict how we use information in certain circumstances;

  • provide certain information to you or another provider in a portable format;

  • object to processing based on legitimate interests, and object at any time to direct marketing;

  • withdraw consent where processing is based on consent, without affecting processing already carried out lawfully.

These rights are not absolute and exemptions may apply. To exercise a right, contact contact@argile-peinture.com. We may need information to verify your identity before acting on a request.

10. Automated decisions

We do not make decisions about you that have legal or similarly significant effects solely by automated means as part of our ordinary UK retail operations. If that changes, we will provide the information required by law.

11. Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. No internet or storage system can be guaranteed to be completely secure.

12. Cookies

Our Website uses cookies and similar technologies. Strictly necessary technologies may operate without consent where the law permits. We ask for consent before using non-essential technologies where consent is required. See our Cookie Policy and cookie preference centre for more information and to change your choices.

13. Children

Our Website and products are not directed at children and we do not knowingly collect children’s personal information for marketing. If you believe a child has provided personal information to us inappropriately, please contact us.

14. Complaints

Please contact us first if you have a privacy concern and we will try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Current contact information is available at ico.org.uk.

15. Changes to this policy

We may update this policy to reflect changes in our services, technology or legal obligations. The current version will be published on this page with its last-updated date.